mousEye - tracking eye attention remotelymousEye feet to see
Persuasive Advertising.  A Demo. 

Sparkie the Mouse

Persuasive Advertising - A confound in attempting to track eye focus using the mouse is that it could, in some cases, cause people to elaborate upon issues of an advertisement as they move through it.  This demo shows how to take advantage of this.  When done, play back your mouse movements movie-style.

Currently will save data to the server and from version 4 Netscape browsers - so the movie playback machine can only be used with these browsers. Non-Netscape 4 users can still see the demo save data to a side bar.



For more information contact