mousEye - tracking eye attention remotely

Sparkie the Mouse
Measuring Time and Place on a Web Browser.  If you are curious about the technical details of how mousEye works, Dr. Owen shows you the basics.  The demonstrations include a Stroop Test, showing how mousEye tracking can be used in a fun game that tests for a learning disability.  A version of this article was first posted in 1997.

Some Demos.

Please understand that the demos below are still at a BETA stage of development.  They rely heavily on graphics and have not been optimized to pre-cache images.  Additionally, MS Explorer doesn't properly process a script call that is necessary to send data to the server.  Therefore, data can be saved and played back movie-style if you are using any version 4 Netscape brower.  The demos can still be run by saving data in a side bar.

Bullet Vision.  Where does a physician spend the most time in viewing a detail (advertising) piece?  What is the order in which bullet points are studied?  On this demo, move your mouse on the text of the advertisement to show where you are looking; tables and bullet points will become more clear as you do so.  When done, play back your mouse movements movie-style.

Persuasive Advertising.  A confound in attempting to track eye focus using the mouse is that it could, in some cases, cause people to elaborate upon issues of an advertisement as they move through it.  This demo shows how to take advantage of this.  When done, play back your mouse movements movie-style.

Web Usability Study.  Why do people back-click out of a web site?  This example asks people to find information within a single web page.  We can observe levels of confusion as people move the mouse toward one link and then another.  We can also observe when people show the same pattern of movement if they mistakenly click the wrong link.  This demo prints data to a side bar.



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